Killing us Softly: Objectification of women

Commercials are meant to sell products. It is a reality from the many commercial that we have seen that and we will continue to see, that companies will do whatever it takes in order to sell. These companies are profit driven and the do not care about the customer at all, but the financially well being of the company.

Having this in mind, they have directed their commercial to the most vulnerable, the women. They know that probably they get convinced easily, they like shopping, they have the money and they will really buy. This has also been fuel by the perception that an ideal attractive woman will stay current with every fusion that hits the market. And so almost every product that hits the market is introduced to the market with the a slender, baby face very beautiful woman in all manner of compromising angles. Of course the images that are portrayed are not real but it is amazing how they are adored. This can be done live too! Remember the case of Janet Jackson and Justin Timberlake at the Superbowl 2004? If you do not, here is a sneak pick into it.



To look that beautiful, these models undergo rigorous scrutiny and makeup procedure that is themselves dehumanizing. This is another high level real form of objectification, where apart from just facial makeup, they undergo body face-lifts such as facial, breasts, and "booty"; parts of a woman's body that closely attract attention to many man and also women of like minds.

I agree with the video below on the issue of women objectification. The most part of the stream is filled with examples of belittling, demeaning and degrading to women with a commercial purpose as the driving force. However, subliminal messages pushed the negative points at home, which I think the companies behind the commercials believe in.



I would like to mention that we all have a role to play as educator, parents and responsible adult:

1-We should accept that this content is meant for adult and should be watched only by adults.

2-Every adult has rights, freedoms and choices to make and that whatever they choose to do is non of others business.

3-All of us have a responsibility almost like mandated to keep kids free of such material.

We also have to exercise a certain level or sense of intellect and responsibility. I mean that even if through your upbringing this is all you've always seen, you should be able to separate what's  business from real life. This is a call you should easily make as an educator.

Most of the times women play into this kind of trap slowly. Being an adult we do adult things, but that does not mean that one has to be degraded. Sexually is very good, it is natural, necessary and has a purpose in life. The only thing is for adults to be adults and know when to perform it with respect and privacy it deserve and with the dignity of the actors in in mind. On the flip side, it turns into an immoral thing such as pornography, child abuse, objectification and the like.

We should always remember that models are in business and that is the way they make a living. That we should be smart enough to know this, instead of playing into it. We should develop high self esteem, love ourselves just as we are and know that as adult, sex is ours. No matter how we look, and so long as we have someone to share with, it does not matter how one looks but how kind, loving, caring, sincere, respectful and responsible they are.